San Diego, CA (January 18, 2008) – Pedro’s, an industry leader in sustainable cycling products,
kicks off the third annual Pedro’s Global Bicycle Care Revival, Mother Earth & Dealer Love Tour in San
Diego, California on Monday, January 21 to spread the word about Pedro’s. The company ethos is
focused on delivering sustainable, high quality bicycle care products and to do it by sustainable means.
The 2008 Love Tour will be different however. Instead of purchasing carbon offset credits, Pedro’s will
be pulling CO2 from the sky at every stop.

The Pedro’s tech reps will be leaving a Compact Fluorescent Lamp with every dealer they visit in 2008.
That will equal more than 1500 CFLs and 1200 tons of carbon emission actually saved, far greater than
the 53 tons expected to be generated by the three bio-diesel fed Sprinter vans during the tour,
according to the nativeenergy.com travel calculator.

“Last year we bought wind credits to mitigate our CO2 emissions from the three vans. Credits are OK,
but they’re too ethereal and people don’t believe they really make a difference. This year we wanted to
do something more practical, more real world. We also wanted to involve others and help demonstrate
one of the easiest ways to lighten the green house gas burden on the planet.” Christopher Zigmont,
Pedro’s GM beamed.

CFL facts: Compact fluorescent bulbs require 70% less energy and last ten times longer than the incandescent
bulbs they replace. If every one of 110 million American households bought just one compact fluorescent bulb,
and replaced an ordinary 60-watt bulb, the energy saved would be enough to power a city of 1.5 million people.
One bulb swapped out, saves enough electricity to power all the homes in Delaware and Rhode Island. In terms
of oil not burned, or greenhouse gases not exhausted into the atmosphere, one bulb is equivalent to taking 1.3
million cars off the road.
 

Back