WILMINGTON, Mass (January 2, 2008) - Pedro’s announces today an exciting shift in
their Grassroots program- their longest running sponsorship program.

For eighteen years Pedro’s has sponsored approximately 25 teams annually with products and
pro-deals from Pedro’s as well as a select few partner companies. For 2008 Pedro’s is looking
to do even more albeit for fewer teams. And, with one caveat: each team must have a
significant environmental project on their schedule for 2008.

“It’s simple really. We see a lot of waste and excess in the business of bicycle racing at every
level. Think about the 1500 vehicles driving around to support 188 Tour racers in France ever
summer. That’s the ugly example, but it happens regionally and locally too. This year we’re
asking our Grassroots squads to do something to help: Adopt-a-Highway, a CFL campaign, or
a stringent carpooling program. Something. And, we’ll reward them with lots of Pedro’s love
for making an effort” explained Christopher Zigmont, Pedro’s GM from his organic, vegan,
gluten free soap box.

All 2007 Grassroots teams are invited to submit their project outlines via email by
January 27, 2008 for review by Pedro’s. Furthermore, one outstanding project will rewarded
by receiving a bonus sponsorship of Pedro’s tools and equipment for use by the team.

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